Repainting the Business Model Canvas for Peer-to-Peer Sharing and Collaborative Consumption

Sharing Economy businesses have become very popular recently but there is little guidance available on how to develop the respective business models. We faced this problem during a consortium research project for developing a service for electric vehicle charging that adopts the paradigm of Peer-to-Peer Sharing and Collaborative Consumption (P2P SCC)—a specific branch of the Sharing Economy. We use Action Design Research (ADR) to develop an adapted version of the Business Model Canvas that is specifically tailored to the needs of P2P SCC business model development. The adapted canvas is then applied to develop a business model for the proposed service. The learnings from the development process are formalized into a set of generally applicable guidelines for the development of P2P SCC business models. The resulting guidelines and the adapted canvas provide guidance for both researchers and practitioners who want to either develop new or analyze existing P2P SCC business models.